Adaptive Learning Models of Consumer Behavior

نویسندگان

  • Ed Hopkins
  • Andreas Blume
  • Pradeep Chintagunta
  • John Duffy
  • Teck Ho
  • Josef Hofbauer
  • Tatiana Kornienko
چکیده

In a model of dynamic duopoly, optimal price policies are characterized assuming consumers learn adaptively about the relative quality of the two products. A contrast is made between belief-based and reinforcement learning. Under reinforcement learning, consumers can become locked into the habit of purchasing inferior goods. Such lock-in permits the existence of multiple history-dependent asymmetric steady states in which one firm dominates. In contrast, belief-based learning rules must lead asymptotically to correct beliefs about the relative quality of the two brands and so in this case there is a unique steady state. Journal of Economic Literature classification numbers: C73, D11, D83, L13, M31.

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تاریخ انتشار 2006